Colin Hunter highlights Sunwing’s 10th anniversary in Québec City
Le Soleil – May 14, 2016
After having given concerts at the Montreal Casino and Laval’s House of Jazz, Colin Hunter performed at the Château Frontenac on Wednesday night. He gave a free show for his partners to highlight Sunwing’s 10th anniversary in Quebec.
In 2006, the airline’s founder and president started focussing more seriously on his career as a crooner. The agency he’d hired back then to create Sunwing’s advertising campaign thought of having him sing Frank Sinatra’s Come Fly With Me. Mr. Hunter took advantage of his time in the studio with the Starlight Orchestra to record 10 other songs, creating his first album.
That same year, Sunwing made its first appearance on the Quebec market, offering flights from Montreal and Québec City. Ten years later, the company’s revenue has increased from $166 million to $2.2 billion, while its market share for trips to sun destinations has jumped from 7% to 33%. “We have succeeded where others have failed because we listened to Quebecers’ needs,” explains Mr. Hunter. “Before our arrival, the citizens of Québec City and its outskirts were hostages,” adds Sam Char, Executive Vice-President of Sunwing Travel Group. “The only south-bound flights left Québec City between December and March. We were the first to offer flights throughout the year to sun destinations, and the first to offer sparkling wine and hot meals on board our aircraft.”
Sunwing has, without a doubt, played a leading role in the phenomenal growth of the Jean Lesage International Airport this past decade. In August 2007, the airline opened its own base of operations in the Québec City airport, creating over 100 jobs. Sunwing also gave Culinair, a Quebec-based company, the contract to supply the meals served on board the twenty weekly flights from the Jean Lesage Airport, but also on the nine other flights, leaving from Bagotville, Val-d’Or and Sept-Îles weekly during peak season.
The love story between Sunwing and Quebec is also felt in Colin Hunter’s shows. The crooner recorded two of his ten albums with Roland Martel’s orchestra, from Quebec, and he plans to perform at the jazz festivals in Montreal, Québec City and Lévis in the coming months.
Does being president of Sunwing help Colin Hunter boost his career as a crooner? Probably! Do the shows he gives all around the world – from Santo Domingo, to Paris and Dubai – provide visibility for Sunwing? Without a doubt! “He’s an excellent ambassador for us,” says Sam Char, who acts as his agent in some ways. “He will give nearly 40 shows in 2016, a record year, but he still thinks it isn’t enough.”
Back from his vacation in Portugal, Colin Hunter says he sang every night at the hotel bar while he was away. “My wife asked the musicians if I could do a few songs with them.”